The purpose of examining the benefits of email marketing or mass email sending services in the first place is to know its impact on internet business. In general, sending email has its own supporters and opponents, and each of them mentions reasons for their claim.
Therefore, I decided to check the benefits of email marketing on the money making site first, and in the next post I will discuss the disadvantages of email marketing. (Also see the article: Making money from email marketing )
Introduction to the benefits of email marketing or email marketing
In general, email marketing or mass mailing solution occurs when an internet and online business sends a commercial message using email or email to advertise or introduce products and services. In better words, email marketing refers to sending a lot of emails to expand the relationship with a potential customer or an existing customer.
With this definition, the email has the following content: advertisement, guidance, recommendation, promotion, suggestion, etc., and it is sent with the aim of helping to create loyalty, trust or awareness towards the brand (seller and provider of goods and services). With this definition, internet marketing is considered one of the sub-branches of digital marketing, and digital marketing itself (internet marketing) is also a sub-branch of direct marketing
Knowing the benefits of email marketing or email marketing
The long history of using email marketing and the interest of large and reputable companies in using this marketing method is proof of its importance and benefit. In recent years, despite the growth of social networks and the high popularity of users to these networks and messengers, email marketing is still used. This means that this advertising method is still efficient and effective.
With this short introduction, some of the most prominent and major benefits of email marketing are:
1- Return of investment and expenses
The most important advantage of email marketing is return on investment or ROI, in simple words, for every riyal that a person or company spends on email marketing, the same amount or more returns to the pocket of the person and company. The interesting thing is that the return on investment of email marketing is not speculative and is completely accurate. If sending the email is correct and calculated, it has been proven that the return on capital was very high.
According to statistics published in 2016, the rate of return on investment in the use of email marketing was $32 per dollar spent, and this figure was around $40 in 2017. Therefore, email marketing was introduced as the most effective online method and tactic and the most popular type of marketing in the world.
2- Cheap and fast with high efficiency
Email marketing is cheaper and faster than other marketing methods. The speed of delivery in Bulk email marketing services panels is so high that it is expected to see a large volume of them in less than an hour after sending the email. There are few advertisements that can have such a quick and immediate effect considering how cheap they are.
Another important point is that to send email marketing, in the simplest case, you need a list and an email address. You must have seen the ads of some free mass email software, using this advertising tool is effective, low-cost, and even at the beginning it can be free.
3- The amount and extent of email audience
The number of user accounts created for e-mail in 2018 is close to five billion, and another interesting point is that about 300 billion e-mails were sent and received this year, and about 167 billion e-mails are related to the business sector. .
The sum of these astonishing statistics indicates that despite the increasing growth of social networks in many countries of the world, there are still many Internet users who use email, and email has the largest global audience and the highest spread.
4- Convenience of sending and publishing mass emails
Email marketing has this great advantage that publishing and sending emails is very simple and convenient. Anyone with minimal knowledge and no effort can send a huge volume of promotional emails to audiences and users around the world. The ease of publishing, along with not having geographic restrictions, is a great advantage for email marketing.
5- The possibility of measuring and checking the behavior of users
Nowadays, email sending software allows people to check the impact rate. Email senders can check the status of their sent emails and calculate the email opening rate or their conversion rate to customers, etc.
On the other hand, it is easy to obtain valuable information about the behavior of email recipients with new technologies. The key point is that by examining consumer behavior by large email sending companies, it is possible to supply appropriate goods and services based on that. Knowing the behavior of email recipients is a key issue in increasing internet earnings.
6- The effect of email marketing in increasing sales and earning
According to the official statistics of reputable international institutions, the amount of sales recorded using email marketing in 2018 was about 30 billion euros. This high and surprising number is a sign of the effectiveness of mass emailing in increasing the amount of sales and earning money. Perhaps many companies owe their survival to email marketing.
7- Flexibility and targeting of emails
There is no limit in sending email and you can send any type of content, including text, video, photo, file, link, etc., you can even send any kind of bell, whistle and warning and danger sign attached to the email. This high flexibility has made email marketing stand out from other methods.
In addition to these, you can set goals for sending emails. Targeting in the sense that it is possible to limit the sending of mass emails to two modes, suppose that firstly, it is sent in a limited and specific way to a group of people (for example, teachers, managers, etc.) or in the second case, in a general and comprehensive way for all sent Therefore, email marketing has the option of choosing target groups.
This targeting advantage can even be set up to be sent to people in the form of personal messages. For example, for a young lady who has bought shoes in the past, you can send an email containing a discount or a new shoe from the same brand. Compare this advantage with other advertising and marketing practices that send their promotional content to a community where a high percentage of them are not interested in the product or service being offered.
8- The possibility of attracting new users and audiences
When you use the Bulk email marketing services sending panel, some of them will naturally be introduced as your audience, and you can send your next emails specifically to this group of new audiences.
Official statistics show that the ability to attract new customers in email marketing services is 40 times more than social networks including Facebook and Twitter.
9- The possibility of testing content in email marketing
Email marketing can be used to review and test content because it is cheap and affordable. Other methods cost a lot and do not have this efficiency, while the data tested by email marketing can be used for other internet marketing methods.
10- Necessity of having email
The interesting or funny thing is that to use some services, including social networks, you need an email address and you cannot become a member without an email. Therefore, it seems that every person in the world needs an email. People may not refer to social networks daily, but many people check their email on the busiest days of their lives, and even email is their means of communication with offices and organizations.
Considering the necessity of having an email for internet users, it can be claimed that email marketing is more effective than marketing in social networks if used properly and sensibly.
11- The possibility of subjecting the email
Internet users have the possibility to opt-in email, by subscribing to a service, to receive emails on topics of interest and related to them. This topic selection allows email marketers to send relevant and personalized messages to users interested in a specific topic.
12- Tracking the purchase process
By sending email marketing, it is possible to follow up and encourage previous and old customers to buy, while also responding to requests such as order registration, incomplete purchase process, immediately and automatically. Email can be the only means of communication between the customer and the seller.
Interesting statistics about email and email marketing
Regarding the importance of email, it is enough to say: email is the second most successful method in the field of marketing after website sales, news emails are an important tool for business development, 57% of users spend between 10 and 60 minutes in their email account, users They spend about 13 hours a week in the email box, the number of accounts created in the field of email marketing is three times that of Facebook and Twitter accounts.
About 92% of adults with Internet access use email and 61% use their email daily. 90% of users use their email account at least once a year.
