If you are thinking of promoting your products by sending bulk email service , you are thinking of doing email marketing, although perhaps without knowing it. Through this article we want to guide you so that, starting from scratch and with little knowledge, you will be able to carry out an effective email marketing campaign in accordance with current legislation , and most importantly, without spamming!
what not to do
The most likely action of a person who wants to send emails in bulk is to use their email manager (Gmail, Outlook, Thunderbird or similar) and load a blind copy, or a view copy , of the list of recipients they want send this communication, write the message and launch it without further ado. This, in addition to not being able to be considered email marketing, is a serious error that can have consequences beyond that communication not reaching the inbox of its recipients.
Why can’t it be done like this?
Very easy. ESPs or bulk email service provider (email service providers) have a series of mechanisms to limit these practices, thus preventing spam . Email was designed for a different use, which is surely what you carry out in your day to day both professionally and personally, and any sending you make of these characteristics will be stopped by your hosting and email service provider .
“Any submissions you make of these features will be stopped by your email and hosting service provider.”
These protection systems prevent the servers responsible for managing email from entering what are called blacklists. The blacklists or blacklists have the mission of identifying those IP addresses through which practices considered spam have been carried out.
When we send an email to a person, the server that is going to receive that mail consults one or more of the existing spam lists if the IP of the sending server is found in any of them and then decides whether to deliver the message, send it to spam or directly reject it.
This query affects the IP level , that is, if for any reason the server enters a spam list, all the emails from the different domains that it is managing will also end up on that blacklist, and this means that it will be very difficult or virtually impossible for any email sent through them to reach the recipient’s inbox.
“Getting a server on a blacklist means that it will be very difficult or practically impossible to reach the recipient’s inbox.”
This fight to avoid spam by ESPs is not philanthropy but a necessity so that the servers that manage email can continue to carry out their mission without problems.
So how do I do it?
The only formula to carry it out is through email marketing applications such as smtpget.com. These programs are designed to manage large volumes of mailings under servers dedicated exclusively to this task of mass mailing.
How do I choose the ideal platform for email marketing?
Choosing the ideal marketing platform for your case is not an easy task since there are different solutions on the market that provide a similar service. Most have common features and functionality and others that make them a little more exclusive or different from each other. We can find factors such as the price where it is easier to establish a comparison or others such as the deliverability, support or usability of the tool that are more ethereal criteria when weighing them to make the decision. We review those that we consider most important:
- Language : If you are not fluent in a language other than Spanish, we advise you to choose a tool in Spanish. There are very good and well-known applications in English, but the fact that they are not translated into Spanish can be a significant handicap when using them.
- Support : The speed and the means through which the support team can resolve a question should be an important element to consider. Using a ticket system is not the same as having a free phone where a specialised agent attends to any incident immediately, as in the case of smtpget.com.
- Deliverability : The reputation of the servers through which the shipments are made is the key to deliverability , not even a high reputation can ensure that 100% of the mails sent go to the inbox but this will be less if not take care of this aspect. Do not let yourself be guided only by the price since this may be associated with the use of less worked servers from the point of view of reputation.
- Price : Without a doubt it is important and it is possibly the easiest element to compare between the different platforms . Each one uses a different criteria and discriminates prices based on shipments or existing contact lists. If you are going to make shipments with a certain frequency, we advise you to use the monthly plans since they are usually the most advantageous option from the economic point of view. At smtpget.com we have different rates depending on the number of shipments and we also have a plan for you to do free email marketing , where you can send up to 5,000 emails per month to 1,000 different contacts.
- Templates : Having numerous predesigned templates and a powerful graphic editor so that you can adapt them to your needs without having programming knowledge is an essential requirement. After the subject , the design is the second point of contact between the sender and the recipient of the campaign, and if we have managed to get them to open our newsletter, we are obliged to have the most attractive design possible in order to captivate the recipients with our message. Of the same. At teevio.com we have a very intuitive dynamic newsletter editor so that composing and designing your campaigns is as simple as possible.
- Usability : As with any application, handling it and its ease of use will help us carry out our task when preparing, sending and analysing our campaigns. We have previously commented that most of the applications have the same functionalities but not all of them are accessed with the same simplicity. Choose the one with a modern and intuitive visual aspect that you feel comfortable working with and that allows you to get the most out of the tool without having to waste time researching how to make it work.
- Statistics : Having a complete and at the same time simple panel through which to interpret the results of the campaign is essential when it comes to continuing to improve our strategy. It is not necessary to be overwhelmed with dozens of data, choose those KPIs that interest you the most and analyze them individually and as a whole. At smtpget.com, in addition to having a complete and simple statistics dashboard , we have a very visual metric called “hot zones” so that with a simple glance you can see which parts of the newsletter have received the most clicks.
- Contact management : The basis of any campaign are the contacts to whom we send our newsletters, make sure that this management is simple and does not cause you problems.
- The first step in managing contacts would be incorporating them into the tool ; At smtpget.com we give the option of being able to add them from a file to do it in bulk , this file can be Excel or CSV, which is a standard format.
- Another important point is the possibility and ease that the application gives you to be able to group your contacts into different lists and therefore you can make a shipment segmenting your recipients based on the criteria that you have established.
- custom fields s. When we record a new contact, we may save more information beyond the name or email; At smtpget.com we give you the possibility of introducing personalized fields so that their management is better adapted to your needs.
- Security : The new General Data Protection Regulation has raised the level of protection of the personal information of the citizens of the European Union.
- Knowing if the servers of the email marketing application are located inside or outside the EU is an aspect to take into account, since European legislation is applicable to this data and can be violated in the event that the servers are in North American soil, for example.
- Consent . The RGPD establishes the obligation to have the express permission of the recipient to send commercial information electronically. At smtpget.com we have developed a new functionality for our forms that allows registering the consent given by the subscriber , through a checkbox, when registering for our newsletter and thus complying with the RGPD.
- Application Security . Remember that the responsibility for the processing of the data you handle is yours, and therefore you must take all possible care when choosing which application you incorporate it into. In addition to the security that its owners implement to prevent it from being hacked, at teenvio we have features that allow us to assign different permissions to the members of an organization so that only those who need to handle it have access to the data.
Contact management : The basis of any campaign are the contacts to whom we send our newsletters, make sure that this management is simple and does not cause you problems.
- The first step in managing contacts would be incorporating them into the tool ; At smtpget.com we give the option of being able to add them from a file to do it in bulk , this file can be Excel or CSV, which is a standard format.
- Another important point is the possibility and ease that the application gives you to be able to group your contacts into different lists and therefore you can make a shipment segmenting your recipients based on the criteria that you have established.
- custom fields.When we record a new contact, we may save more information beyond the name or email; At smtpget.com we give you the possibility of introducing personalized fields so that their management is better adapted to your needs.
- Security : The new General Data Protection Regulation has raised the level of protection of the personal information of the citizens of the European Union.
- Knowing if the servers of the email marketing application are located inside or outside the EU is an aspect to take into account, since European legislation is applicable to this data and can be violated in the event that the servers are in North American soil, for example.\
- Consent . The RGPD establishes the obligation to have the express permission of the recipient to send commercial information electronically. At smtpget.com we have developed a new functionality for our forms that allows registering the consent given by the subscriber , through a checkbox, when registering for our newsletter and thus complying with the RGPD.
- Application Security . Remember that the responsibility for the processing of the data you handle is yours, and therefore you must take all possible care when choosing which application you incorporate it into. In addition to the security that its owners implement to prevent it from being hacked, at teenvio we have features that allow us to assign different permissions to the members of an organisation so that only those who need to handle it have access to the data.
- Surely after reading this article you already have all the information you need to make your next email marketing campaigns a success.
